Madjax
Premium PTV brand website design.
Summary
MadJax is the premium accessories brand for the Nivel Specialty Vehicles division. The CEO and the VP of Marketing requested the e-commerce team to build a non-transactional brand website to showcase new and featured products and be the home for support documents and videos. The site should be standalone from the primary e-commerce website so it would be easier for the marketing team to create landing pages and manage the news and support sections. I made a quick mock-up and a simple homepage demo to show leadership, who signed off moving forward with the website’s development.
Project Info
Client
Nivel Role
UI/UX Design, Front-End Development Tools
Illustrator, Photoshop, XD, VS Code 
The Challenge
The task from marketing and leadership was to create a new, non-transactional website that utilized the new branding developed by the marketing team. The website needed to house all support assets (videos, instructions, diagrams, etc.) and have a dealer locator and marketing landing page template. It also needed to be simple enough for the marketing team to manage without the guidance of the e-commerce team.
The Solution
Initially, we were asked to develop the website on the Kibo eCommerce platform, but it would require a longer development time frame due to the lack of “off the shelf” features and plugins that the marketing team had requested. We decided to utilize WordPress since it would be reasonably quick to build out and was a platform marketing had experience with. We set up the website on AWS Lightsail, and I utilized a barebones Bootstrap 4 theme with a MadJax-branded child theme.
The Results
While there were content delays, the website’s development went well, and leadership was happy with the finished product. I was asked to continue managing the website rather than handing it off to the marketing department. The project allowed me to flex my PHP and WordPress knowledge.
