PacRim Redesign Preview
Web

Pacific Rim & Trim

B2B automotive ecommerce website redesign.

Summary

After the new print catalog I created was well received within the company and with dealers, I was asked to redesign the website to align closer to the design of the print material. I created mockups and utilized updates I made while working on a B2C version of the website. The website’s updates only utilized some of the work I did in the mockups, but I optimized the template, CSS, and scripts to increase the load time and Lighthouse score using work I did on a B2C website version.

Project Info

Client
Nivel
Role
UI/UX Design, Front-End Development
Tools
Illustrator, Photoshop, Xd, VS Code
PacRim Legacy on Laptop

The Challenge

Update the website theme to be more in line with the styling of the 2019 accessories catalog I had just completed. I also had updates I made while working on a B2C version of the website that I could implement during the process.

New homepage on laptop

The Solution

I created some quick mockups and set off to optimize the website. I had updates from the B2C version of the website I could incorporate to enhance content areas.

New homepage on mobile

The Results

While few visuals made it into the update, optimizing the front-end framework, CSS, and scripts increased load times and raised its Lighthouse score.

UX Artifacts