Summary
As the Senior Designer at Nivel, I developed hand-coded response email templates that were utilized throughout the company’s different divisions and B2C/B2B channels. We primarily used Klaviyo for our email service but also used MailChimp and others, which were migrated to Klaviyo over time. Eventually, we migrated the hand-coded templates to templates developed using Klaviyo’s built-in tools.
In addition to developing marketing emails and templates, I created forms and flows and managed customer lists and segments.